Insurance, simplified.

driiva

AI-powered. Community-driven.

Ready for insurance that rewards you?
Enter your email for early access.

Early refund guarantee. If our models don't deliver, we refund early.
Reinsurance backedPRA-regulated capital at launch
AES-256 / TLS 1.3UK-sovereign hosting
Open algorithmEvery factor published
How it works

Four steps. Two hands on the wheel.

No hardware. No black box. Just your phone, your driving, and your reward.

01 · Download
Install the app
No OBD plugs, no dashcams. Your phone's GPS and accelerometer do the work.
02 · Drive
Drive normally
Our AI scores every trip across speed, braking, cornering, phone use, and night driving. Every factor, every weight, visible.
03 · Score
Build your score
Your driving builds a personal score out of 100. Above 70 qualifies for refunds. Updates in real time.
04 · Earn
Get paid back
When safe drivers keep claims low, the pool's surplus returns to you, up to 15% annually, straight to your bank.
Explainable scoring

Every factor. Every weight. Public.

We publish the full scoring algorithm. These are the five inputs the model uses, ranked by weight.

Speed discipline25%

Within the limit, especially residential.

Gentle braking25%

Anticipation over emergency stops.

Smooth acceleration20%

No jackrabbit starts; gradual builds.

Calm cornering20%

Lateral g-force kept in comfort range.

Phone-free driving10%

No screen handling while in motion.

Check your projected refund

How much could you get back?

A marketing-only estimate. Real pricing happens once we are through the FCA regulatory sandbox and we score your actual driving.

Assumes a personal score above 70/100. Below that, refunds taper to zero.

Projected annual refund
£69to£173
Based on a notional premium of £1156, paid back when the pool performs.
Lock in my place
The Driiva Pool

Your premium works harder.

Your driving builds a pool that covers real claims. When the pool performs, the surplus comes back, directly to your bank.

Your Premium
£840/yr
Pool (60 to 70%)
Covers claims
Surplus
Refunded
Illustration, not a quoteNothing is paid until we are through the FCA sandbox
Your score refund£150
Community bonus+£30
Total annual refund£180
Your driving matters most
80% of your refund weighting comes from your personal score. Community performance is a bonus on top, never a penalty.
The pool protects itself
High-risk drivers pay more, claim more, and get zero refunds. Bad actors cannot drain the pot, the math will not let them.
Transparency, built in
See exactly how your driving affects your refund in real time. No settlement mystery at renewal, every factor is public.
Beta opens in
12days
21hours
45min
18sec

Target unlock 1 September 2026. Waitlist members are notified first.

Brand voice

Drive well. Get money back.

We are building the first UK motor insurer where good behaviour is the product, not a marketing line. Every refund is mechanical. Every weighting is published. Every line of the scoring algorithm is open to challenge.

Driver research

We asked drivers what they value. Nobody chose tracking.*

Before we wrote a line of the scoring engine we ran a survey on what people actually want from motor insurance. Real-time tracking, the thing telematics insurers lead with, was the one option nobody picked.

Customer support71%
Usage-based pricing53%
Driving behaviour analysis24%
Accident detection and alerts24%
Real-time tracking0%

Asked what they wanted instead, in their own words.

Actually pay out on time
Money back
Better app design to make things easier
Dynamic pricing
Good customer service, no price rise after a non fault claim
Don’t wait till you threaten to leave to better the deal/price

Verbatim, unedited. Driiva was built to answer the first two: pay out properly, and give money back when the driving earns it.

Driiva vs traditional

Same road. Different deal.

What changes when the insurer is structured to pay drivers back instead of lock them in.

Feature
Driiva
Traditional UK insurer
Refunds for safe driving
Up to 15% annually
Never
Explainable scoring
Every factor + weight published
Black box at renewal
Hardware required
Phone only
OBD or dashcam
Real-time score visibility
Live in-app
You find out at renewal
Community surplus sharing
Pool returns to drivers
Profit kept by insurer
Trust & security

Built for regulation, not around it.

Motor insurance is heavily regulated in the UK, and we're building for that from day one, not after launch.

End-to-end encrypted
Driving data is encrypted at rest (AES-256) and in flight (TLS 1.3). UK-sovereign servers only. GDPR Article 15 data export in one tap.
Open scoring algorithm
Every factor, weighting, and threshold is published. No black-box models. Audit it, argue with it, propose changes. PRs welcome.
Annual refunds, no fine print
Pool surplus is paid back once a year, cleanly. No 'subject to conditions' at renewal. The weighting is visible every day in-app.
Your data, your rights
We never sell driving data. Delete your account and every trip is purged within 30 days. You can export the lot in JSON anytime.
Capital-backed, not crowd-funded
Claims will be met from reinsurance capital, not from the refund pool, so a claim and a refund never compete. The capital comes from a PRA-regulated UK reinsurer once underwriting begins.
From the founder

Why Driiva exists.

"Motor insurance is the only product where good behaviour goes unrewarded. You pay the same as the speeder down the road. We built Driiva because the math should reward the people who keep the roads safer, not punish them at renewal."

Jamal
Founder & CEO, Driiva
Questions, answered

You asked. We answered.

Will this really be cheaper than my current insurance?
That is the intention, and we are not going to put a number on it before we have priced a single real policy. The model rewards safe driving and charges aggressive driving accordingly, so if you drive hard, we are deliberately not for you.
What counts as a "safe" trip?
We score five factors: smooth acceleration, gentle braking, calm cornering, speed discipline, and phone-free driving. Every factor is weighted and published in the app in real time. You see the score change as you drive.
What happens if I have an accident?
Nothing yet, because we cannot sell you a policy until the FCA authorises us. When we can, claims handling and score refunds will be separate: a claim is settled under the policy, and refunds depend on how the pool performs. Until then this is a waitlist and you are insured by whoever you are with today.
Is this legal? Are you FCA-regulated?
Not yet. We are working towards the FCA regulatory sandbox, we are not authorised, and we are not operating under an MGA. We cannot sell policies today, which is why this is a waitlist and not a checkout.
Do I need to install a dashcam or OBD dongle?
No. Your phone does everything. No hardware to buy, install, or forget to plug back in.

Ready to get paid for driving safely? Sign up now - early access is limited.

Join the waitlist for the first refund-first motor insurance that means it.

Join the waitlist. Beta opens September.Beta opens September